Category: general

Typography in logo design

Typography in logo design

Anyone can take a nicely illustrated graphic, plop the latest and greatest font on it and call it a logo. It takes a responsible and smart designer to understand that a logo is much more than that. Simply typing out a name in a font and adjusting the kerning won’t do either. You need to get in there and get your hands dirty. The following are a few things to consider when designing your next logo: Read More »

Learn how to interpret feedback as if your job depended on it… because it does.

Make the logo bigger. Make the logo smaller. Increase the font by half a point. Make it pop. It doesn’t do it for me. I don’t know what I want, but I will once I see it.

We’ve all heard it at least once. Feedback from someone that either doesn’t know how to give feedback, or from someone that has no clue what goes on in design. The availability of desktop publishing and design software, both good and bad, has led to many people thinking that by learning how to use the software they are, in turn, learning how to design. We know thats not necessarily true, right? I mean, we do know that there are other things to learn before one can attempt to design anything. Things like Typography, spatial relationships and negative space, concept development, creative ideation, color theory… even simpler things like learning how to draw, are all crucial to becoming a good designer. But you already knew that, didn’t you?
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testing this iphone ting

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