Author Archives: The Fontografist

Optimize your workflow

OK, so I’m back. It has been a minute since my previous blog post, but hey, we’ve got bills to pay. Although I love writing these, clients take precedence. Enough of that. Today we are talking about optimizing our workflow. Now I am not going to go too deep into how you get your projects […]

make an awesome pdf… every time…

As we all know (hopefully), PDFs have become the standard in just about any field of presenting a digital document. It is cross platform and browser compatible, and it serves as a great tool for presenting a multi-page document, including websites. Of course, Acrobat is much more robust than this of course, with capabilities for […]

carnales gotta pee too

found by my boy tulio “tiguere” in san jose, ca

How to deal with the“unexpected end of file” error in Photoshop

At one point or another, we have all encountered this dreaded and nauseating error that Photoshop can lay on us at the last half hour of a sixteen hour work day (wait… don’t you work sixteen hour days?). The problem is that there is no real easy or reliable way to fix this error. There […]

Good Practices for Delivering Print Files

Currently there is an overabundance of web designers out there that are extremely talented and can create some really cool stuff. But in my twelve years of experience designing for print, on both the Printer and Agency side of things, I have encountered multiple cases where people fall short in the delivery of their creative […]

Designing in pixels in InDesign

Now hold on… Don’t get your diapers in a bunch! No, I am not claiming to design in pixels, nor am I designing a website in InDesign, what do I look like? An amateur? I was recently confronted with a project, which I had done once before, but approached it a little different this time […]

nyc marketing at its best

found by my sister on the streets of nyc

suggestive advertising?

you can check out the full ad at


r rated rc toy?


makin’ eggs